About Us
Founded in 2006 by actor Dwayne Johnson, The Rock Foundation is a tax-exempt, public non-profit organization under 501 (c ) (3 ). Our mission is to EDUCATE, EMPOWER and ENRICH the lives of children worldwide. The Rock Foundation achieves its mission through its youth physical fitness and obesity prevention program and its educational worldwide giving program.
The Rock Foundation's physical fitness and obesity prevention program is designed to improve the health and build the self-esteem of children; educating children about healthy eating, nutrition and the life benefits of physical exercise. The program emphasizes the importance of goal-setting, overcoming obstacles, and realizing accomplishments.
The Rock Foundation's global giving initiative educates American school children about the issues facing their peers in developing countries. The program promotes cultural awareness and encourages students to make a difference through the means of various creative 'giving' projects for the benefit of their international counterparts. Our educational program empowers both American school children and their international peers by reducing barriers that affect learning and building confidence and self-esteem in order to achieve educational goals.
Our Organization's Mission
Our mission is to EDUCATE, EMPOWER and ENRICH the lives of children worldwide. The Rock Foundation achieves its mission through its youth physical fitness and obesity prevention program and its educational worldwide giving program. The Rock Foundation's physical fitness and obesity prevention program is designed to improve the health and build the self-esteem of children; educating children about healthy eating, nutrition and the life benefits of physical exercise. The program emphasizes the importance of goal-setting, overcoming obstacles, and realizing accomplishments. The Rock Foundation's global giving initiative educates American school children about the issues facing their peers in developing countries. The program promotes cultural awareness and encourages students to make a difference through the means of various creative 'giving' projects for the benefit of their international counterparts. Our educational program empowers both American school children and their international peers by reducing barriers that affect learning and building confidence and self-esteem in order to achieve educational goals.
Who We Serve
Children ages 0-22.
Our Programs
The Rock’s Global Toy Chest: The Rock’s Global Toy Chest benefits children in developing countries. Toys, basic necessity items (clothing, shoes, blankets), athletic equipment, and school supplies are shipped to schools and communities in developing countries selected by The Rock Foundation. The program thrives on generous in-kind, corporate and private donations. Contributions to this program make a tremendous impact in the lives of these children by building their confidence and self-esteem and creating hope. This program works closely with PROJECT KNAPSAK, a new educational program that The Rock Foundation supports.
Project Knapsack - educates American school children about the issues facing their peers in developing countries. The program promotes cultural awareness and encourages students to make a difference through the means of various creative 'giving' projects for the benefit of their international counterparts. This educational program empowers both American school children and their international peers by reducing barriers that affect learning and building confidence and self-esteem in order to achieve educational goals. With the support of The Rock Foundation, American school children adopt a class of their peers in a developing country, equip the class with backpacks filled with new school supplies and participate in a pen pal exchange program.
National Children’s Fitness Challenge: The Rock Foundation is an advocate for physical fitness. We believe that childhood fitness routines are not only imperative for curbing childhood obesity, but that an active lifestyle builds self-confidence and teaches children the important life lessons of setting goals, facing challenges, overcoming obstacles, and realizing accomplishments. National Children’s Fitness Challenge is an obstacle course race. A series of races are conducted regionally throughout the year culminating with the final National Challenge Series.
Upcoming Events
June 15, 2008: CineVegas Film Festival/GET SMART charity screening and fundraiser benefiting The Rock Foundation.
Location: Las Vegas, Nevada
Leadership Profile
Katie Kornfield - Executive Director
Board of Directors
Board of Directors:
Dwayne Johnson/Actor: Founder, Chairman
Dany Garcia/CEO JDM Partners, LLC: Co-Founder
Harold A. Brown/Partner: Gang, Tyre, Ramer & Brown, Inc.
Meredith O’Sullivan/Senior Publicist, 42 West
Emery B. Sheer/Partner, C.P.A., C.V.A.: Berenfeld, Spritzer, Shechter & Sheer
Darren Statt/Talent Agent: United Talent Agency
Major Supporters and Sponsors
General Motors, Walt Disney Pictures, Sony, Under Armour, Inc, United Talent Agency Foundation, Fisher Price, Inc., Avery Dennison, American Eagle Outfitters, Jakks Pacific, Inc., John Laing Homes Urban, Coastal Construction Group, University of Miami, Nova Southeastern University, Gang, Tyre, Ramer & Brown, Inc., Berenfeld, Spritzer, Shechter & Sheer, JDM Partners, LLC, 42 West, Mayhem Pictures, Women’s Tri-Fitness, Frittelli’s Doughnuts & Coffee, Best Buddies International, Pro Performance Sports, Belwood Bakery, Fiji Water, Duke's Malibu, D'Amores Pizza, Kiehl's, Cake and Art, Deborah Price Premium Gifts & Swag, Malibu Makos Surf Club
| Year Founded : |
2006 |
| 501(c)(3) Ruling Year : |
2007 |
| Full-Time Employees : |
1 |
Objectives for This Fiscal Year
Bringing in corporate financial support for the enormously expensive international freight and shipping costs, support for rapidly growing PROJECT KNAPSACK, and finanical support for National Children's Fitness Challenge.
Raise funds to bring a modified version of The Rock’s Toy Chest program to Lesotho, Africa.
Secure an appropriate and influential corporation(s) as our primary Children’s Fitness sponsor.
Recent Accomplishments
June 2008: Dwayne Johnson and The Rock Foundation recognized with the U.S. Congressional Award by United States Congress and United States Joint Leadership Commission.
Dwayne Johnson and Dany Garcia Johnson recognized by The Giving Back Fund as one of the top 30 celebrities in 2006 who made the largest public charitable donations: http://www.givingback.org/GivingBack30.html
2006: Dwayne “The Rock” Johnson is most requested celebrity for children’s wishes through Make-A-Wish Foundation of America.
2006-present: Red Cross Celebrity Cabinet Member
National Spokesperson for After-School All Stars
