With no guaranteed salaries or injured reserve provisions in the sport of rodeo, these professional athletes are often left with no place to turn when faced with serious, sidelining injuries and the accompanying financial hardship. Recognizing that serious injuries can be traumatic enough without the additional burden of financial worries, the Justin Boot Company formed a partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women's Professional Rodeo Association (WPRA) in 1989 to establish the Justin Cowboy Crisis Fund (JCCF). The JCCF’s premise is to lend a helping hand to professional rodeo athletes and their families in the event of catastrophic injuries. The fund fills the void of financial hardship when the inevitable serious injury interferes with the careers of those who have dedicated their lives to the sport. Assistance awards are based on the severity of injury, the number of dependents and the applicant's financial situation. The Fund also takes into consideration the individual's involvement in and/or contribution to the sport of professional rodeo. Unique among today's numerous charitable organizations, the Justin Cowboy Crisis Fund stands above the rest by dedicating 100% of all contributions received for disbursement to eligible applicants. This uncommon practice for a charitable organization is made possible by the joint commitment of the Justin Boot Company and the PRCA, which underwrite all administrative costs associated with managing the JCCF, leaving all monies received through contributions (and as investment earnings) to serve their intended purpose. Since inception in 1989, the Justin Cowboy Crisis Fund has awarded more than $4.6 million to 600 injured rodeo athletes.

The Justin Cowboy Crisis Fund's mission is to provide need-based financial assistance to rodeo athletes injured in connection with their participating in professional rodeo events.

The Justin Cowboy Crisis Fund serves rodeo athletes who make their living through the sport of rodeo.

June 20, 2008. Big Spring, TX
Big Spring Cowboy Reunion Golf Tournament
Each year the Big Spring Cowboy Reunion and Rodeo holds a golf tournament in conjunction with their rodeo and generously donate all the proceeds to the Justin Cowboy Crisis Fund. The Rodeo dates are June 21, 22 & 23, 2007.
For more information: Skipper Driver at 432-263-8485

June 28, 2008. Poteet, TX
2nd Annual Cowboy Ross Benefit
This annual event honors
There will be six bands, live Texas music and rodeo events.
For more information: forthecause@cowboyross.org

August 9, 2008. Omaha, NE
Buckaroo Bash
Created eight years ago by a group of rodeo enthusiasts, Buckaroo Bash is a way to gather support and bring excitement to the sport of rodeo in Omaha. Held annually Buckaroo Bash has raised over $80,000 for the Justin Cowboy Crisis Fund and the Ak-Sar-Ben Rodeo Expansion Project. Take a ride on a mechanical bull, enjoy an award winning steak dinner, bid away in both the live and silent auctions and top off the evening with dancing to one of the area's top country western bands. For more information: 402-554-9600 or
http://www.rivercityroundup.org/Events-and-Activities/Buckaroo-Bash.htm

Keith Martin, Interim PRCA CEO
Walt Garrison, Former Dallas Cowboy
Nolan Ryan, Baseball Hall of Famer
Dr. J. Pat Evans, M.D., Justin Sportsmedicine Team
Randy Watson, Justin Brands President & CEO
Don Andrews, Justin Sportmedicine Team
Jimmie Munroe, Barrel Racer
Tom Feller, Justin Boots
Charlie Daniels, Recording Artist
Gary Williams, Tuscson Rodeo Manager
Bryan McDonald, PRCA member
Joe Parsons, PRCA member
Kirk Skabo, PRCA COO

The Justin Cowboy Crisis Fund is set apart from other charities by the fact that 100% of donations go to assisting injured rodeo athletes and their families. Justin Boots and the Professional Rodeo Cowboys Association cover all administrative costs.